It’s the middle of summer, and while the market is still strong, prime selling season in the Raleigh area is coming to a close. If your home is listed, you need to think about what summer buyers want so you can get a contract quickly.
Here is what summer buyers are looking for in a home:
- Turnkey properties. People often have summer vacations booked, are starting a new job quickly or want to get their families settled soon. Having a turn-key property that doesn’t need work is appealing to buyers who want to settle in quickly and enjoy their summer. Also, with so many people moving in from out of town, the thought of having to research companies to do the work required of a home in an area they don’t know yet is daunting. They’ll quickly skip a home that needs repair.
- Light and bright. A dark house is a turnoff for many buyers, but in the summer, it can be a full-on deal breaker.
- Quick move-in. For those moving in from out of town, a quick move-in date before a new job starts or before the school year starts for their kids is key. Nothing is more frustrating than having to sit and wait to start a new chapter in your life.
- Lifestyle. In the summer, we tend to be on vacation mode, regardless of whether we actually are or aren’t. Buyers respond to that vacation-at-home feeling more than at any other time of the year. Staging a home to be a bit of an escape from everyday life can be that deciding factor for someone to make an offer.
Summer buyers are essentially looking for a quick jump into their new lives. They don’t want a long, drawn-out process. They want to settle into their new lives and become part of a community quickly. If you’re listing your home, let us help! Contact Raleigh Cary Realty today!